Google Analytics is a free service provided by Google that opens up a wealth of information about visitors to your website. Basically, the system allows you to track who is visiting you site, where they have come from, and what they do and where they go on your site.

This information is vital for assessing the ongoing success of your website, and allows you to look at the specifics of how your different marketing results are being reflected in your visitors. You can track online and offline marketing campaigns, track which sections of your site are popular, and track changes to your site for sections that need improvement.

This data allows you to maximise the return on investment for your website, and fine tune the visitor experience to maximise returns, whether they be sales or new customer enquiries.

Most importantly, having a historical record of site visitors lets you address areas of your site or campaign that need refinement, and then track the success and/or failure of these initiatives. Owning a website is not just a matter of uploading the site and walking away. With Google Analytics, you can keep on top of changes in your visitors, and continuously refine your approach to maximise returns.

Talk to us today about how we can help you integrate Google Analytics into your site!

Key Features of Google Analytics

AdWords Integration Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.	Keyword and Campaign Comparison Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Email reports Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.	Site Overlay See traffic and conversion information for every link as you browse your site. (no download required).
GeoTargeting Find out where your visitors come from and identify your most lucrative geographic markets.	Ecommerce Tracking Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Internal Site Search Find out how your visitors search your site, what they look for, and where they end up.	Trend and Date Slider Compare time periods and select date ranges without losing sight of long term trends.
Custom Dashboards No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

More Information

For more information on Google Analytics, visit the website at www.google.com/analytics. There is a wealth of information available on the site including a feature list, interactive guided tours, a range of case studies and a comprehensive help centre.

Need help integrating Google Analytics into your site? Contact us today!